How it works
Three parts, working as one system.
Brio3 isn't a voice bot with data bolted on. Voice, ICP and data are engineered to feed each other — here's how they combine, and what happens once you're on board.
01 — The loop
One loop, not three tools.
The ICP decides who. Data finds them. The agent makes the call. What happened on the call sharpens the ICP for the next one.
- 01
Define who is worth reaching
Segments, titles, firmographics and signals that describe a real buyer for you.
- 02
Find and verify them
Matching contacts across providers, reconciled and verified into a clean list.
- 03
Make the qualified call
The agent works the list — outbound and inbound — and books what qualifies.
- 04
Feed it all back
Outcomes flow into the ICP and the sourcing, tightening who gets called next.
02 — The three layers
Three layers. One system.
Voice does the calling. The ICP decides who. Data makes sure they're real. Each is built to feed the others — this is what each one looks like inside the product.
A phone-native agent that works the list.
Outbound campaigns and inbound calls, held as live conversations rather than a scripted IVR tree — at a volume and consistency a human team can't sustain. Every call comes back recorded, transcribed and summarized.
- Outbound campaigns with calling hours, time zones and retry rules
- Inbound numbers answered by the assigned agent
- Live monitoring with transcript, and a test call before anything goes live
- Speaks English, Spanish, French, German and Arabic
- Voice
- Thalia · American, feminine
- Language
- English +5 available
- Direction
- Outbound campaigns · inbound on assigned numbers
- Greeting
- “Hi, this is the assistant calling for the team at Meridian — do you have a quick moment?”
- Speaks first
- Yes · qualifies on two questions, then books
- Guard rails
- Calling hours 9–6 localRetry ×2Voicemail → retryDNC honoured
Defined by operators. Sharpened by outcomes.
Your ideal customer profile, defined and tested by people who've built ICPs before — then refined by what actually happens on the calls, so the next list is tighter than the last.
- Built by operators, not guessed from a form
- Tested and refined against real call outcomes
- Becomes the filter everything downstream runs through
- Titles
- VP OperationsHead of DispatchCOO
- Company
- Freight & logistics · 51–200 employees · Northeast US
- Signals
- Dispatch handled in-house · fleet of 50–200 trucks · hiring dispatchers
- Excludes
- Brokers3PL under 20 staff
- Feedback
- Calls to Head of Dispatch reach the decision-maker more often → weighted up
Real people, verified before the first ring.
Contact data aggregated across providers rather than trusted from one, with conflicts reconciled, duplicates removed and numbers verified — so the agent is dialing real people, not dead numbers.
- Aggregated across providers, conflicts reconciled
- De-duplicated and verified — dead numbers never reach the queue
- A clean, current call list mapped to the ICP
03 — The onboarding journey
What happens after you sign up.
From first call with us to the agent working live — the path is designed so the hard thinking happens before a single number is dialed.
- 01
Discovery & goals
DiscoveryWe start by understanding your product, your market, and what a good lead actually looks like for you. This is where we capture the raw material for your ICP.
- 02
ICP build & validation
ICP layerOur team drafts, tests, and refines your ideal customer profile — the segments and signals worth calling into. You review and sign off before anything goes live.
- 03
Data sourcing & list build
Data layerWe aggregate matching contacts across providers, reconcile and verify them, and assemble a clean call list mapped to the approved ICP.
- 04
Agent setup & script
Voice layerWe configure the voice agent for your offer — how it opens, qualifies, and handles objections — and align on what counts as a qualified outcome. You hear it on a test call before it goes live.
- 05
Go live
LiveThe agent starts working calls — outbound, inbound, or both. Qualified leads and call outcomes land in your team's pipeline with the recording and transcript attached.
- 06
Refine & scale
Ongoing loopReal call outcomes feed back into the ICP and data sourcing, tightening who gets called next. As it proves out, you scale volume or add segments.
Next
See the whole system run.
Book a demo and we'll walk it end to end — ICP, data, and the voice agent live on your market.